Do you remember that iconic hat Pharrell Williams wore to the 2014 Grammy’s? If you answer yes, you’d most definitely remember that single tweet that simultaneously stirred up and revolutionized social media and pop culture from yours truly, Arby’s.
After silently being around for more than 50 years, Arby’s has newly and successfully established itself as one of the leading brands in its industry...
Now that the New Year has officially started, marketers should be aware of all the upcoming major trends that can help take their marketing strategy to another level. With that being said, If 2015 was the year of video marketing, what kind of movement(s) would potentially thrive in 2016?...
Mobile penetrated, shaped and has been absorbed in all aspects in the marketing world. But, it has also created a space for micro moments, which are real-time, intent-based moments that delve into various touch points of a customer’s journey. For example, if Fred looks at an ad for the new iPhone 6S on the subway on his way to work, and at that moment, performs a Google search, this is considered a micro moment. These real-time, intent-based moments are crucial elements for marketers to consider when looking to reach and drive consumer interactions, especially in this mobile-focused digital marketing landscape...
The client facing report “New Ads on the Block,” written by Goldman Sachs’ analysts, entails the current findings and possible future outcomes within the online advertising industry. These analysts claim that online advertising is about to be “fundamentally restructured” by the top three industry moguls: Apple, Google and Facebook. It’s no surprise to see these key players in the market begin to revolutionize the digital advertising landscape...
We are living in the era of mobile. As consumers of a technology-driven society, we absorb, embrace and guard our most treasured commodity—our smartphones. In fact, throughout the years, the consumption of technology has so drastically elevated that addicted users naturally fail to notice the extremity of their desires to acquire the latest gadgets and trends. But, is it wrong to be overly obsessed with staying on top of the trends? Parag Chordia and Prerna Gupta, the founders of a narrative technology company called Telepathic, distinguished this “habit” as a vision for the future, and successfully created an app called Hooked...
Our founder Megha Desai is on the NPR Generation Listen blog talking about her favorite new podcast, the Hidden Brain...
