In a saturated market, finding the right growth strategy often plays a significant factor to a company’s survival. In order for a company to remain competitive, it must make improvements without straying too far from the brand’s fundamental purpose or losing sight of the consumers’ needs. A successful brand presents a unique identity that consumers perceive and can rely on to address their needs.
By understanding the consumers’ need for quality, convenience, and consistency in their brewing experiences, Keurig and its K-cup pods became wildly popular. Keurig is currently one of the biggest brands in the highly competitive and saturated brewer market. However, last year’s rollout of its latest machine, Keurig 2.0, was a great disappointment to investors as well as consumers...
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India, one of the fastest growing economies in the world is also growing rapidly in the use of smartphones and internet for smartphones. The number of mobile internet users in India currently stands at around 200 million, double of what it was two years ago and is expected to double once again by 2017. This rapid growth in demand for internet on phones is attributed to increasing demand for internet based services such as chats, streaming of music and videos and social media.
However majority of mobile internet users in India use prepaid services and are constantly on a “data diet”...
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Social media platforms have become increasingly relevant forms of communication—especially to interact with Gen Z, a demographic born into the digital age. For instance, learning how to maneuver social media is no longer an option, but a necessity, for businesses that want to keep up with current, constantly evolving marketing and advertising strategies. Marketers are in a frenzy to find and unlock the perfect social media marketing strategy to discover information, share a story, and generate metrics.
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Our founder Megha recently met Kavita Shukla, founder and CEO of Fenugreen at a conference where both of them were invited to speak about their entrepreneurial journeys. Kavita’s for-profit venture with a social mission immediately struck a chord with Megha, who believes that businesses can be both profitable as well as socially responsible. Seeing Megha’s excitement about Fenugreen, I decided to dig in and see what Kavita’s business model was all about...
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“Back-to-school” represents one of the biggest shopping seasons in the year. Ranging from mid-July to mid-September, this is the time when students and parents alike shop for a wide range of school supplies such as books, stationery, tech products, clothes, electronics etc. The opportunity to make the best of this situation and capture dollars is certainly not lost to the brands. However according to National Retail Federation the back to school budget is predicted to decrease from $74.9 billion dollars in 2014 to $68 billion dollars in 2015, due to slow economic growth. Thus it has become imperative that brands stay on top of their game and try and capture most of this market...
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Mobile devices have undoubtedly become an essential part of the daily activities of our lives—particularly the lives of Millennials. Unlike Baby Boomers and Generation X, Millennials were born into a world that mobile phones and the Internet had already become acquainted with. Although Baby Boomers currently hold the greatest purchasing power, most online and mobile advertisements are oriented to target Millennials who are considered far more tech-savvy than their Baby Boomer counterparts. As Millennials mature in their professional careers, their purchasing power will substantially increase in the years to come.
Online advertisers have been fighting an increasingly difficult battle against ad blockers, since most Millennials use or are familiar with adblocking software. According to Ad Age, 41% of individuals between 18 and 29 years old use ad blockers...
Online advertisers have been fighting an increasingly difficult battle against ad blockers, since most Millennials use or are familiar with adblocking software. According to Ad Age, 41% of individuals between 18 and 29 years old use ad blockers...
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