When developing any new brand or company, marketing efforts are almost always centralized around the question of how to appeal to an audience. Despite the importance of this concept, though, thinking in this manner bears the danger of solely considering the audience in the context of an “opposite” party. While it’s true that the audience is a separate entity from the marketer, new businesses should keep in mind that they can be a valuable resource to tap into as well...
As a college student born in the ‘90s, I’m a member of a target demographic that’s lately been overpowering marketing efforts. Millennials are now reportedly the “most powerful generation.” While intimidating, this label holds a good deal of truth to it. Not only do we have the largest population size but we also hold the greatest control over the future of the world. Considering the extent of our influence, it’s unsurprising that marketers are now going to extensive efforts to figure out how to appeal to us.
According to a CEB Iconoculture report, “Inside the Millennial Mind,” marketers have been approaching Millennials completely wrong...
Though the end result of marketing can often be summarized in a graph or spreadsheet containing statistics depicting sales and profit margins, the way by which these numbers are gathered is actually an incredible creative process that involves connecting with people in the same way that writers, entertainers, and public figures do. As Mike Walsh writes in an article in the Wall Street Journal, marketing is essentially another form of storytelling. It is only as effective as the emotional impact it has on its audience...
Traditional marketing or advertising can often be unwieldy and expensive for a young company but many have found great success with smart, strategic partnerships that bring visibility without the staggering cost.
Whether you offer a B2C product (business-to-consumer), or a B2B (business-to-business), there are fundamentally three types of partnerships, beyond your investors, incubators and advisors, to consider.
To find out what these partnerships are, click to the article written by Megha Desai on Entrepreneur.com.
If you’re starting up a new business, it’s reasonable to assume that you want to make money. If you want to make money, then you appeal to the masses with a product or service that they can easily access and latch onto. Considering how rapidly technology is expanding, taking over our everyday lives to the point where losing your phone can be considered a legitimately traumatic experience, it’s easy to see why most startups in the US are involved in this industry. Apps and social networking sites are the sustenance of our constantly plugged-in society.
When these companies are transferred into places where Internet is a rare privilege, though, then the notion of appealing to the masses becomes radically different. That’s what 29-year-old Thar Htet faces as he runs his app company Zwenex in the middle of Myanmar...
Before starting my internship here at MSD, I had the extremely good fortune of attending this year’s Sundance Directors Lab for a week at the Sundance resort in Utah. A week full of instagram worthy mountain views, intense on-set filming sessions and Ed Harris. All in all, it was a magical experience...
