Last month, a pioneer in branding passed away. In the 1960s, Wally Olins (co-founder of Wolff Olins) introduced ‘brand thinking’ as we know it today. Before Ollins, companies concentrated on creating brands and campaigns only for specific products and markets, rather than defining an identity for themselves as a whole. He revolutionized the idea that branding isn’t just for companies and products, it extends to anything from countries to cities to people.
Though his ideas are around fifty years old, they are just as relevant for emerging organizations...
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If you’re a small business…or a business starting up…you may feel like marketing your product/service in the shadows of large companies is a daunting feat. According to Gail Goodman, CEO of Constant Contact, you are actually the David to the Goliath.
In a speech delivered at National Small Business Week, she highlighted the advantages that small businesses have...
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Last week we saw two successful brand videos achieve viral-dom.
You know it when you scroll through your Facebook newsfeed and everyone seems to be posting the same, random video out of nowhere. You know, the one with the seductive title that is prefaced by your friends’ saying: “@friend @friend this one’s for you!” or “This is amazing!!” or simply “:).”
One of the laws that make it possible for these videos to be striking to so many is the fact that they don’t appear too often. It’s been a while since a brand video has captivated the Interwebs. The last big viral hit was Mateo’s plea to have cupcakes for dinner (over 11.5 million views)- and that was a regular homemade clip. Last week, however, two brands struck gold...
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In the midst of clutter on what you should do and what you shouldn’t do when it comes to promoting a start-up, a company just went ahead and tried ALL THE METHODS- and documented the results in the process...
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Everywhere you look there’s new smartphone games popping-up—it’s like an epidemic of fun, but when has a digital company gone too far? Last December a digital company released a smartphone game called, “Angry Trayvon.” The game shares the same first name as a 17-year-old Florida boy, who was gunned down early last year. The game was taken down, but reappeared Tuesday, July 9 on Google Play Store, before being banned again later that night—after several complaints were posted...
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