December has proven itself to be a month of many things - gingerbread houses, the first snowfall, jam-packed mall parking lots. And regardless of the holiday you and your family celebrate, there is often the urge to reflect, be grateful, and give back. It’s the latter of these that makes this time of year the busiest for non-profits across the country.  

Read more about strategies that nonprofits use to make an effective appeal during the giving season...