NBC recently charged a staggering $4.5 million for 30-second commercial spots during the Super Bowl. Moving to social media platforms drops that cost significantly, at $750,000 for one day of disappearing Snapchat ads or $400,000 for a front-page YouTube placement. However, the fact remains that marketing is tremendously expensive and often demands huge advertising budgets. If advertising dollar amounts like this are difficult for corporations to swallow, what are emerging companies and startups supposed to do...
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It is no secret that the world is changing tremendously with the advent of of multi-device consumption as users increase mobile device viewership while straying away from the TV. While this change is noticeable in older users – hello, moms and dads still trying to figure out iPhones – it’s different for the millennial generation who grew up with the omni-channel experience rather than being eased into it...
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Pinterest wants to do for discovery what Google did for search, but men aren’t on board. 71 percent of Pinterest’s 72.5 million visitors are females, and so the company has attempted to level out its audience’s gender makeup through the investment of male-centric content – this means more “geek” content and increased pins for “cars and motorcycles” over the past few years...
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To view social media in terms of “before” and “after” is a deeply flawed approach to understanding technology’s continual impact on business. For one thing, media has always been social; media, by definition, is any form of communication reaching the masses of society. For another, what is considered social media today didn’t pop up overnight, nor did it “happen” all that recently. Social media is not the future, and it did not become the present. Media has simply been evolving, as should we...
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In the Forbes.com article, Top 7 Online Marketing Trends That Will Dominate In 2015, author, Jayson DeMers suggests that email marketing will begin to re-emerge as a popular technique used by marketers. Many might find DeMers claim to be a bit puzzling, with all the new applications for online communication and social media available to the modern day information consumer. However, one can contend that the data that exists on email marketing would suggest that there is some validity to DeMers assertion. Although it may not be appropriate for all firms to implement email marketing, it can still be a viable tool for reaching potential customers...
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